Contact Us Richard A. Jenson |
Consumer Protection & Safety Advertising Flinn v. Eckerd Drugs Case Summary: A man nearly died when he was given a poisonous compound, liquid glass, instead of the medicine he needed. During the lawsuit it was revealed that Eckerdıs had made nearly 50,000 additional medication errors. This case led to the pharmacy chainıs adoption of a zero-tolerance policy on medication errors and also helped reveal the problems to the public. Communications Strategy The client, who was willing to tell his story, was utilized to help get the message out to the public. He participated in variety of media interviews including the "Today" show. During the time of the interviews, we aired television and radio commercials and scheduled newspaper ads to run locally and nationally. The Wall Street Journal, the Houston Chronicle and the Corpus Christi Examiner(?) published articles about the case. Campaign Elements
"Prescription" 30-Second Television Commercial
Bliskey v. Berry Properties A woman was raped, abducted and robbed inside her apartment just four months after requesting a keyless deadbolt lock for her front door. The management company of her apartment complex was found guilty and was one of the firsts to be forced to accept responsibility for such a crime committed on its premises. The assailant was sentenced to 90 years in jail. Because of this case, a bill was passed requiring all exterior doors on rental units be equipped with keyless locks and peepholes. Communications Strategy This case, though local, demanded national attention. With the right public relations and communications, the victimıs story has been told on local, state and national television, including NBC News. Campaign Elements "Deadbolt"
30-secondTelevision Commercial
Children's Environmental Health Institute Campaign Elements Newspaper Ad
Pool Fence Safety Lawsuits do more than protect the rights of victims. Often, they can lead to new laws that improve safety for us all. Thatıs exactly what happened in a case that involved the most tragic of accidents the death of a child. A few years ago, pools in Corpus Christi werenıt required to have any type of barrier around them. But the family of a toddler who nearly drowned and suffered fatal brain damage sued the apartment complex where the incident occurred. Afterwards, the owner of the complex joined the victimıs lawyer, David Perry, in petitioning the City Council for greater pool safety measures. The result was a new ordinance that requires all swimming pools within the city limits to be fenced. Campaign Elements "Pool
Fence t" 30-secondTelevision Commercial
More Jenson & Associates Advertising Capabilities: Automobile
Safety Durrill vs. Ford Motor Company, Harper vs. General Motors
|
|||||||||||||||||||||||||||||||||
For more information, or to contact
us:
© 2000-2004, Jenson Research & Communications