Contact Us Richard A. Jenson |
Oil Field/Refinery Safety Advertising Caballero v. Esenjay Petroleum Corporation Case Summary: An oil field worker was severely injured when a pressure-control device failed. He suffered brain damage, vision and hearing loss, broken vertebrae, a crushed foot and ankle, and a dislocated hip. The injured worker, along with his attorneys, traded a multi-million dollar punitive damage award for a promise by the oil company to implement greater safety controls to protect all workers at the company. Communications Strategy The client, who was willing to tell his story, was utilized to help get the message out to the public. He participated in variety of media interviews including the "Today" show. During the time of the interviews, we aired television and radio commercials and scheduled newspaper ads to run locally and nationally. The Wall Street Journal, the Houston Chronicle and the Corpus Christi Examiner(?) published articles about the case. Campaign Elements
"Hardhat" 30-second Television Commercial National TV
Wright v. Citgo Case Summary Lonnie Wright, a 53 year-old refinery worker, was killed in an explosion while assisting to light a boiler that did not meet safety codes. During investigations, it was discovered that management had known for years about safety hazards. As a condition of the settlement, a contract was obtained that forced the refinery to meet national safety codes. Campaign Elements "Wright
Donation " :30 Television Commercial
More Jenson & Associates Advertising Capabilities: Automobile
Safety‹ Durrill vs. Ford Motor Company, Harper vs. General Motors
|
||||||||||||||||||||||||||||||
For more information, or to contact
us:
© 2000-2004, Jenson Research & Communications