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Vehicle Safety Advertising Durrill v. Ford Motor Company Case Summary: Two women travelling in a Ford Mustang II were rear-ended by a drunk driver. The car¹s gas tank exploded upon impact, resulting in fatal injuries to one of the passengers. The outcome of this case forced major auto makers to redesign car and truck fuel systems, saving countless lives all over the world. Part of the proceeds from this settlement was placed in a foundation that continues today to support charitable projects in Corpus Christi, Texas.
Harper v. General Motors Case Summary: Jerry Harper was involved in a head-on collision while driving his 1990 GM Chevrolet pick-up truck. Because the truck was not equipped with head restraints, he was left a quadriplegic and eventually died as the result of the accident. The plaintiffs and their law firm offered to forego punitive damages if General Motors would recall and fix the defective trucks. General Motors declined and, to date, has not accepted the offer. Communications Strategy The two cases share a television commercial, radio spot, billboard and newspaper advertisement. By combining the cases, we were able to create a stronger, more impactful cross-media campaign. Campaign Elements: 30-Second
Television Commercial
More Jenson & Associates Advertising Capabilities: Automobile
Safety‹ Durrill vs. Ford Motor Company, Harper vs. General Motors
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